Housemark plans to launch a pilot with 10 social landlords to create a real-time data analytics programme they can self-serve against later this year.

Rob Griffiths, chief executive of Housemark, noted that while this process is currently done manually “on the fly,” the golden opportunity for the sector lies in having access to real-time data.

For the pilot, Jonathan Cox, Housemark’s director of data and business intelligence, stated that the company will choose RPs that are “reasonably well-advanced” in their data systems and have knowledgeable data specialists.