Move will create 120,000-home group with a turnover of more than £900m, making it one of the largest social housing providers in the UK
Bromford Flagship and LiveWest Homes have announced their proposed merger will complete on 29 January.
The move will see 40,000-home LiveWest join 80,000-home Bromford Flagship as a wholly-owned subsidiary, creating a social housing provider with an annual turnover of more than £900m (see box below).
Under the plan, the parent group would be renamed ‘Bromford Flagship LiveWest’. The two organisations have said the move would strengthen financial capacity to help deliver more affordable homes and improve existing stock. A LiveWest spokesperson in October said it would help build 50,000 new homes over the next 15 years.”
Current Bromford Flagship chief executive Robert Nettleton has been appointed chief executive designate of the enlarged group, with current LiveWest chair Jac Starr appointed as chair designate. Jo Makinson, currently chief investment officer at Abri, will take up the chief finance officer job in the merged group in the spring.
Bromford Flagship manages homes across 39 local authority areas in the west of England, west Midlands and south west. It completed 1,770 homes in 2024/25 and has a secured pipeline of 6,500 homes. It posted turnover of £607m in 2024/25. LiveWest completed 980 homes in 2024/25 and has a turnover of £310m.
The deal would be the second major merger involving Bromford in less than a year following the combination of Bromford and Flagship last February.
IN NUMBERS
Bromford Flagship
82,243 homes owned and/or managed
£607m turnover
£136m net surplus
£215m operating surplus
1,698 homes completed 2024/25
LiveWest
40,751 homes owned and/or managed
£310m turnover
£50.6m surplus
£83.9m operating surplus
902 homes completed in 2024/25
All figures from 2024/25 financial statements for each organisation
Bromford Flagship last month placed 11th in Housing Today’s Largest 50 Housing Associations table, which lists associations in order of highest turnover in 2024/25, while LiveWest placed 23rd.
The combined group would have a turnover of £910m based on last year’s figures, which would be enough for it to be placed sixth in the list on the basis of last year’s figures.
Largest 50 Housing Assocations 2025
For the first time and within less than two months since all the data was made public, Housing Today has published a full sortable table of the largest 50 housing associations in the UK according to their 2024/25 accounts.
Our interactive data table allows you to sort the providers by turnover, surplus, operating surplus, homes completed and homes owned and/or managed
We’ve analysed providers’ turnover, surplus, operating surplus, homes completed and homes owned and/or managed for the 2024/25 financial year.
Housing Today has dug into the data to show aggregated trends and which providers have shown the largest changes in their metrics year-on-year and why.
We’ve also pulled out key trends and talking points we’ve noticed from our reporting of financial statements over the past few months. Also find all our reports of HA accounts in one alphabeticised library. See below.
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