Greg Reed says creating density in housing management will improve customer service and efficiency
The chief executive of one of the largest housing associations in the UK has called on the social housing sector to consider larger scale stock swaps to improve efficiency.

Greg Reed, boss of £1bn-turnover Places for People said he wants the sector to be “much more radical” when it comes to management of existing stock and that large landlords should “help each other by entering into swaps”.
In an interview with Housing Today he said: “One of the things that has never happened – that should happen – is some of the bigger housing associations should do some stock swaps and create density in certain areas so they can better service their customers, instead of having a little bit everywhere,” he says.
“What I would really like is for a few of the biggies to sit down and go, ‘I’ll take 500 [homes] here you take 500 there’, obviously consulting with customers. I think it would be a good result for the customer.”
“When we were in London, we saw our van and three other vans from different G15 landlords in the same street… It’s just such a waste of money, it’s insane.”
The full interview, in which Reed also talks about potential new funding models for the sector, can be read by clicking the button below.
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