Elly Hoult will join 104,000-home housing association in the spring

Peabody has hired an executive director from fellow housing association giant Notting Hill Genesis (NHG) as its new chief operating officer, it announced yesterday.

Notting Hill Genesis Elly Hoult

Elly Hoult is joining Peabody as chief operating officer

Elly Hoult, currently group director of assets and sustainability at NHG, will take up an expanded COO role at Peabody fully in the spring. She will work for the association from January however as part of a handover plan.

The new ‘redefined’ role will combine the roles of deputy chief executive and COO, following the departures of Ashling Fox and Sarah Thomas from those positions respectively. Hoult will take over responsibility for Peabody’s new “locally-focused” operating model under which managing directors are responsible for local regions.

Hoult has worked at NHG for more than five years. She led on the post-merger integration following Notting Hill and Genesis joining together in 2018. Since April 2020 she has led on NHG’s asset management strategy.

Hoult has also held management roles at A2 Dominion and Orbit and is on the board of the Chartered Institute of Housing.

Ian McDermott, chief executive of Peabody, said: “Elly will be supported by our strong team of managing directors who are leading on the delivery of our new localities model which puts our customers and communities at the front and centre of our new organisation.”

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Ashling Fox leaves her role as deputy chief executive of Peabody today to take up a role as chief customer officer at 44,000-home Midlands-based organization Bromford. Sarah Thomas is becoming chief executive of 10,000-home Richmond Housing Partnership in the spring.

Peabody also announced that Ann Bentley, former global board director at construction consultancy Rider Levett Bucknall is joining Peabody’s board today, along with a new resident board member Matthew Martin.

Peabody has a development pipeline worth £1.1bn. It said in August it is on track to start work on 7,000 new homes through its startegic partnership deal with the Greater London Authority.