Trusted media brand of the Chartered Institute of Housing
Trusted media brand of the Chartered Institute of Housing
CEO says move is about putting “customers before volume”
Persimmon slashed the number of homes it sold in the first six months of the year by 6% as part of moves to restore its reputation around quality.
The housebuilder, whose status suffered a battering earlier this year over quality issues, said the decrease was in line with its strategy of only releasing homes for sale in higher demand areas once they were at a more advanced stage of construction.
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