Former Redrow and Bellway exec Adrian Watts joined firm in 2019

Privately-owned housebuilder Croudace has appointed former Redrow and Bellway executive Adrian Watts to be its group deputy chief executive.

Watts, who will report to group chief executive Russell Denness, joined £205m-turnover Croudace from Redrow in 2019, as MD of the North Thames region.

Adrian Watts Croudace

A qualified surveyor, Watts was West London MD at Redrow prior to joining Croudace, and spent nine years from 2007 to 2016 at Bellway, first as technical director and then as a deputy regional MD.

Watts has also held roles with other housebuilders including Dandara, Persimmon, Miller and Lovell. Russell Denness, group chief executive, said Watts brought a “wealth of technical skills and leadership ability” to the business.

Watts said: “I look forward to helping the company navigate the opportunities and challenges that lie ahead, whilst upholding our core values and our position in the top echelon of housebuilders for safety, product quality and customer service”.