Crest Nicholson sacrifices margin for 'certainty'

Crest Nicholson

Housebuilder’s shift around forward sales risk hits operating margin

Crest Nicholson has said the 270 basis points dip in its first half operating margin was the trade-off around its strategy to create “certainty” in the business by reducing its forward sales risk.

The housebuilder, which earlier this year revealed that ex-Galliford Try boss Peter Truscott would become its chief executive in September, said its plan to reduce forward sales risk via an increased proportion of pre-funded, pre-sold homes to private rental sector investors and registered providers had resulted in a 15% increase in its total forward sales position, albeit at a cost to its operating margin.

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