Boss of 50,000-home association will join for-profit provider early next year

Sage Homes has appointed Platform Housing Group’s Elizabeth Froude as its new chief executive.

E Froude

Elizabeth Froude has been appointed chief executive of Sage Homes

The for-profit provider, which is backed by investment giant Blackstone, this morning confirmed Froude as its new chief executive. She will join Sage in the first quarter of next year, succeeding Mark Sater who announced he was stepping down in January.

Froude has been chief executive of 50,000-home Platform for more than six years, leading it since its formation due to the merger of Fortis Living and Waterloo Housing. The group has built more than 8,700 homes to date.

Her roles prior to this included being deputy chief executive of G15 landlord Notting Hill Genesis and a merger consultant and deputy financial director at Radian Group.

A spokesperson for Platform said Froud has been ”the driving force behind creating the brand and performance standards of an innovative, strong and ambitious organisation”.

Sage was set up by global real estate investor Regis in 2017 and is funded by investment giant Blackstone.

>>See also: Sage Homes raises £270m through sustainable bond

It has delivered more than 18,500 homes for affordable and social rent and shared ownership since it was established. This means it has delivered one of the largest totals of homes by registered providers during this period.

To ensure continuity, Platform has asked its chair John Weguelin to extend his tenure by up to one year and agreed that finance director Rosemary Farrar, who announced she was standing down earlier this year, will delay her departure by a year to the end of 2026. Platform will look to start recruting a new CEO as soon as possible.

Froude said: ”As the sector steps up to the massive task of supporting the delivery of 1.5 million homes in line with the UK Government’s ambition, the alignment of all like-minded partners, both for-profit and not-for-profit, will be a key component to delivering success. I look forward to joining Sage and building on the positives of the differing business models.”

 

 

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