Homes divided across three schemes in Camden

Emirati developer Arada has agreed the forward sale of 136 affordable homes in Camden to Clarion Housing Group.

Last September, Arada bought a controlling stake in Regal London, subsequently renaming the residential developer Arada London.

100 Chalk Farm Road - Andrew McGarvie, Jonathan Seal, Simon De Friend, Richard Cook, Paul Eden (Left to right)

Senior figures from Arada London and Clarion at 100 Chalk Farm Road

The 136 social rent homes, which will be built by Arada’s in-house construction arm, are spread across three separate sites in Camden: 100 Avenue Road, 100 Chalk Farm Road and Jamestown Road.

Construction is already underway at 100 Avenue Road, a recently launched development near Regent’s Park and Hampstead Heath, which will feature a total of 172 new one-, two- and three-bedroom apartments, of which 79 are part of the Clarion sale. Practical completion is due in the summer of 2028.

The deal also includes 30 homes at 100 Chalk Farm Road in Camden Town, a prominent site next to the grade II-listed Roundhouse. That scheme will also include 240 purpose-built student accommodation beds and 7,750 sq ft of ground floor commercial space, with completion due in spring 2028.

Jamestown Road will contribute 27 homes to the Clarion sale, part of a broader scheme, delivered in joint venture with 4c Hotel Group, with 179 student beds and 3,000 sq ft of commercial space. It is also due to complete in early 2028.

“We are pleased to be partnering with Arada London on this deal, which will deliver 136 new social rent homes for Camden,” said Richard Cook, chief development officer at Clarion.

“There is an urgent need for more genuinely affordable housing across London, and partnerships like this play an important role in increasing supply.

Jonathan Seal, chief executive of Arada London, added: “This strategic partnership with Clarion sees three of our development sites take a significant step forward, providing new housing in a borough experiencing an urgent shortage of supply. 

“Our integrated model enables us to take developments through the full delivery process, from masterplanning and design to construction, making us an attractive partner that can deliver at speed and scale. We look forward to working closely with Clarion as we deliver these new homes.” 

Arada London has a pipeline of 17,000 homes and aims to grow this to 30,000 by 2028.