Has Persimmon’s financial success come at the expense of quality and safety?
It has been the best of times and the worst of times for one of Britain’s most successful housebuilders. Persimmon made history when it became the first housebuilder in the country to break the £1bn pre-tax profit barrier in 2018.
The firm has benefited hugely from the government’s Help to Buy scheme, which accounts for around half of the homes that it sells each year and was responsible for about half of its profit in 2018. To date, Persimmon has sold more than 34,000 homes under Help to Buy, making more than £7.7bn in the process.
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