Brave, bold and ambitious: L&G steps up modular housing plans

Rosie Toogood 2

After an apparent false start, Rosie Toogood says the firm’s ambition to transform the housebuilding industry by creating a superior product that can be delivered at scale is finally taking shape

L&G’s modular housing business announced last month that it was taking on 350 people this year as it starts to accelerate production following years spent getting the much-heralded business out of the starting blocks.

Set up by the insurance giant in 2016 with a brief nothing short of solving the housing crisis, L&G Modular initially promised that it would be up and running within six months. However, just over five years and more than £100m of losses later, the business has only one completed scheme to boast of, for Silva Homes, comprising just eight finished houses.

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