Housing Today’s premium Boardroom service expands today to include a rich set of sentiment and trends data from the world of housing development. Chloe McCulloch explains more
The key to successful decision-making lies in a clear understanding of market dynamics and experienced judgements about what is likely to come next. And never more so than when times are uncertain.
The wisest leaders get curious and ask what others see, know and experience, enabling them to build a fuller picture. So, with housing policy direction lacking and economic conditions challenging, what are housing development directors seeing, hearing and experiencing on the ground? And what are the implications for the housing market as a whole?
This week we unveil Housing Today’s new market confidence data hub to investigate these issues. We have convened our new Boardroom Barometer panel of development directors to explore and track market conditions, confidence and sentiment. Each quarter, we will survey the panel to seek their experiences and predictions on key issues, including levels of completions and starts, prices, staffing levels and a snapshot of the top issues affecting their organisations.
The first edition, out today, reveals key insights comparing the panel’s thoughts and views from the last quarter of 2022 and first quarter of 2023, and finds many directors feeling confident about increasing completions into Q2 2023 and expecting to see material prices stabilise.
During the year, the panel will also contribute to a series of annual focus reports on topics from finance, to workforce, to implementing net zero.
We kick off with a horizon scanner, looking at what 2023/24 will bring – how delivery mechanisms will change, what tenure mixes will look like and much more. While 30-year development plans have reduced in scale for the majority, a swing towards land-led development is excepted, alongside an increase in social rented homes.
The Barometer will track these key issues over time, building an ever-richer set of trend data. The results will help developing organisations to contextualise their experiences. Interactive data dashboards, analysis reports and expert commentary will tap into the rich collective knowledge, judgements and opinions of leading directors, providing valuable insights into market sentiment to help guide decision-making. As the data collection expands, we also plan to issue summary data releases to influence key stakeholders, including the wider industry and policy makers.
Initially, the Boardroom Barometer panel comprises development directors from leading housing associations. Reflecting Housing Today’s goal to bring together the whole residential develoment community, the panel will be expanded to cover developers, housebuilders, councils and others, UK-wide.
The Barometer will track these key issues over time, building an ever-richer set of trend data. The results will help developing organisations to contextualise their experiences. Interactive data dashboards, analysis reports and expert commentary will tap into the rich collective knowledge, judgements and opinions of leading directors, providing valuable insights into market sentiment to help guide decision-making
The data hub forms the newest part of Housing Today’s premium Boardroom service, which already provides members with a filterable bank of organisation profiles, development director Q&As and development scheme showcase articles.
Boardroom is designed to complement the news and comment provided by Housing Today, by providing additional features that support members to explore the market context, communicate key messages and engage with peers through closed-door networking events.
To find out more about what Housing Today Boardroom as to offer and how to unlock access for yourself and up to five colleagues, register your interest.
Chloë McCulloch is editorial director of Housing Today