What do people really want from their homes?

Ben Marshall

An Ipsos MORI survey of 2,500 people gives a generational breakdown of top ranked features

Property website Rightmove recently re-ran their Christmas 2019 advert in which a father tries to find some peace to read but is constantly interrupted by his four kids even when relocating to the bathroom. At the end of the ad, the family have moved to a more spacious home, finding their ‘rightmove’.

A product of its time, the ad didn’t show dad working at home during lockdown or trying to exercise in the back garden while the kids did their home school PE lesson. Things have changed and, echoing Rightmove’s data on what potential buyers and tenants are now searching for which includes smaller houses rather than apartments, spare ‘office’ rooms rather than proximity to train or tube stations – Ipsos MORI’s research shows the public prizing ‘space, space, space’ alongside ‘location, location, location’

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