Say what you like about housing secretary Michael Gove’s Levelling Up and Regeneration Bill, but only its parents think it’s pretty. Superfluous legislation for UK-wide “levelling up missions” sits alongside micro-scale freedoms to change street names. Part-reforms of county governance jostle part-reforms of planning nationally. An unconvincing portmanteau – the lack of depth feels like a missed opportunity on all fronts.

Levelling up skills, health, education and wellbeing, is a huge economic and social prize. Yet how it is to be delivered remains elusive. In the press pack, levelling up is both place-specific and ubiquitous.