How to make mass housing for individuals

Simon Saint

Simon Saint at Woods Bagot argues for a different approach to achieve efficiencies at scale but also consumer choice

Globally, major cities are facing housing crises as populations shift to predominantly city-based lifestyles – pandemics notwithstanding – and as housing prices rise unsustainably. Housing delivery, however, is still falling behind demand, resulting in a lack of affordable residential stock and little choice for homeowners.

Mass housing – any development with 150-plus units – is a product that faces several conflicting challenges. This is made more complex by the fact that developers are not just providing one of the largest purchases in people’s lives, greatly impacting self-identity, but are also attempting to deliver at scale, with immense cost pressures. To deliver profit and housing at scale, private developers create highly repeatable and space-efficient homes, that can be built profitably at market values.

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