How Greatwell Homes is using ‘nudge’ theory to improve gas safety access rates

By Chris Holloway 2025-11-06T08:43:00

Chris Holloway explains how a simple shift in language – grounded in ethical behavioural science – helped Greatwell Homes save money, achieve compliance and better understand their residents

You’re more likely to let someone into your home if they make you feel good about it.

That was the hypothesis behind our experiment to improve first-time access rates for annual gas safety appointments last year.

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