The social housing sector is in a new era of regulatory expectation. The reforms introduced by the Social Housing (Regulation) Act, following the Grenfell tragedy, mark a step change in how housing organisations are held accountable. At the heart of this is the competence and conduct (C&C) agenda, which sets out the knowledge, skills, and behaviours expected of housing professionals. Ensuring these requirements are embedded across organisations is critical – and culture is the driver that makes them real in practice.