Let’s be frank – developing affordable homes in rural and semi-rural locations isn’t easy. Debate and policy so often focuses on urban areas, failing to recognise the unique challenges of developing new homes outside of towns and cities.

High-quality, affordable homes are essential to maintain vibrant, sustainable communities, yet development is frequently prevented by inflated land values, a dearth of appropriate sites and national policy that facilitates and rewards housebuilding for profit rather than purpose.

However, that isn’t to say that rural development doesn’t also offer opportunities (it’s certainly an environment that’s less overcrowded and aggressive – cut-throat, even) but also one in which reputation can dictate success or failure.

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